"Buell, Victor P (ed)" <br/><br/>
Handbook of modern marketing 

 - 2 
 - New York  Mcgraw Hill  c1987 
 - "xxvi,(various pages) .ill. ;23.5cm." 
 - Mcgraw Hill marketing series .
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0071001492 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing