"Nadeau, Raymond A" <br/><br/>
Living brands  collaboration + innovation = customer fascination 

 - New Delhi  Tata Mcgraw Hill  c2007 
 - "xxx,302p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0070659214 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products<br/>Brand name products