"Lehmann, Donald R" <br/><br/>
Analysis for marketing planning 

 - 6 
 - New Delhi  Tata Mcgraw Hill  2008 
 - "xi,256p. : ill. ;23cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0070667063 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management