"Bowersox, Donald J" <br/><br/>
Strategic marketing channel management 

 - 1 
 - New York  Mcgraw Hill  c1992 
 - "xvi, 488p . : ill. ;23cm" 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0070067570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management