"Mukerjee, Kaushik" <br/><br/>
Customer relationship management  a strategic approach to marketing 

 - New Delhi  Prentice Hall Of India  c2007 
 - "xxi,170. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9788120332850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relationship management (CRM)