TY  - BOOK
AU  - "Bates, Mary Ellen"
TI  - Building and running a successful research business
SN  - 0008170005
CY  - New Delhi
KW  - Business--Research
KW  - Management--Research
N1  - includes index
N2  - "Introduction : where independent info pros come from, getting started as an independent info pro, now that I've started, where do i go?, getting down to research -- Getting started : what's an independent info pro -- A day in the life of an independent info pro -- The joys and frustrations of being an independent info pro -- Are you a potential independent info pro? -- Understanding your competition -- Structuring your business -- Before your launch -- Setting up your business -- Software for your business -- Work and the rest of your life -- Running the business -- Money, Money, Money : financing your business, billing and collections -- Setting rates and fees -- Subcontracting, of I'll scratch your back in you scratch mine -- Ethics and legalities -- Professional development -- Strategic planning -- Marketing : marketing Do's and Don'ts -- Your business image -- Marketing on the web -- Pring marketing -- Marketing by writing and speaking -- Starting the word of mouth -- Public relations -- Researching : the reference interview -- Thinking like a researcher -- Approaching online research -- Web research 101 -- Professional online services -- Specialized online services -- Telephone research -- Public records research -- LIbrary and other manual research --Deliverables -- Other services you can offer."
ER  -