Competing in a service economy : how to create a competitive advantage through service development and innovation
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- New Delhi Wiley India 2006
- "xv,190p. : ill. ;23cm."
includes index
Competing through services -- Creating a service advantage ---Service maintenance : removing things gone wrong -- Improving service performance : adding things gone right ---Service innovation -- Lead the way.
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Competition Customer services--Management Service industries--Technological innovations--Management