"Onkvisit, Sak" <br/><br/>
International marketing  analysis and strategy 

 - 4 
 - New York  Routledge  c2004 
 - "xxiii,594+62p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/> "Nature of international marketing : challenges and opportunities -- Trade theories and economic development -- Trade distortions and marketing barriers -- Political environment -- Legal environment -- Culture -- Consumer behavior in the international context : psychological and social dimensions -- Marketing research and information system -- Foreign market entry strategies -- Product strategies : basic decisions and product planning -- Product strategies : branding and packaging decisions -- Channels of distribution -- Physical distribution and documentation -- Promotion strategies : personal selling, publicity, and sales promotion -- Promotion strategies :  advertising -- Pricing strategies : basic decisions --Pricing strategies : countertrade and terms of sale/payment -- Sources of financing and international money markets -- Currencies and foreign exchange." 
<br/><br/><label>ISBN: </label>0415311330 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Export marketing--Management