TY  - BOOK
AU  - "Kahn, Kenneth B"
TI  - New product forecasting
SN  - 9788120332249
CY  - New Delhi
KW  - New products--Forecasting--Methodology
KW  - Product management
N1  - includes bibliographical references and index
N2  - "Foundations of applied new product forecasting -- Introduction to applied new product forecasting -- Clarifying the terminology of product, service, and/or offering -- A new product forecasting directive -- Beginning the new product forecasting endeavor -- Types of new product estimates ---New product planning versus new product forecasting -- Types of new products ---New product forecasting techniques ---New product forecasting strategy : linking techniques to type of new product -- Key concepts -- Discussion questions ---New product development and new product forecasting: process and structure -- The new product development process -- Using teams to structure new product development -- The new product forecasting process -- Assumptions management -- S&op and new product forecasting -- Key concepts -- Discussion questions ---New product forecasting techniques -- Judgmental new product forecasting techniques -- Jury of executive opinion -- Sales force composite -- Scenario analysis -- Delphi method -- Assumptions-based modeling -- Using assumptions-based models to identify critical assumptions and examine risk -- Decision trees -- Markov process model -- Key concepts -- Discussion questions -- Customer/market research techniques for new product forecasting -- Concept testing ---Product use testing -- Market testing -- Conjoint analysis -- Quality function deployment -- The kano model -- Key concepts -- Discussion questions -- Time series techniques for new product forecasting -- Look-like analysis (analogous forecasting) -- Diffusion modeling -- Composite curve approach -- Key concepts -- Discussion questions -- Regression analysis for new product forecasting -- Correlation -- Regression analyses -- Final comments on regression analyses -- Key concepts -- Discussion   questions ---New product forecasting benchmarks -- Review of literature on new product forecasting practices ---New product forecasting benchmarks -- Final observations -- Implications for your company s new product forecasting process -- Key concepts -- Discussion"
ER  -