TY  - BOOK
AU  - "Palmer, Roger"
AU  - "Cockton, Juanita"
AU  - "Cooper, Graham"
TI  - Managing marketing
SN  - 9788131213674
CY  - New Delhi
KW  - Marketing management
N1  - includes index
N2  - "Organization : customers and value, products and markets, management and culture, organizations and the business environment -- People : management skills, leadership, problem-solving, creativity and decision-making, motivation, communictions and relationships -- Resources : time and technology, knowledge,information and intelligence, money,measures and outcomes."
ER  -