TY  - BOOK
AU  - "Ariely, Dan"
TI  - Predictably irrational
SN  - 0007256523
CY  - London
KW  - Consumer behavior
KW  - Consumers. sears
KW  - Decision making
KW  - Decision making. sears
KW  - Economics --Psychological aspects
KW  - Economics --Psychological aspects. sears
KW  - Reasoning. sears
KW  - Thought and thinking. sears
N1  - includes index
ER  -