"Underhill, Paco" <br/><br/>
Why we buy  the science of shopping 

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 - New York  Simon And Schuster  c2000 
 - 255p. : ill. ;21cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780684849140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing research<br/>Shopping