"Rapp, Stan" <br/><br/>
Beyond maximarketing  the new power of caring and daring 

 - 1 
 - New York  Mcgraw Hill  c1994 
 - "xxvii, 319p. : ill. ;22cm." 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0070513430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies<br/>Sales promotion--Case studies