"Lane, Ronald W" <br/><br/>
Kleppner's advertising procedure 

 - 16 
 - Delhi  Dorling Kindersley  c2005 
 - 782p. : ill. ;28cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9788131719558 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising