"Mazur, Laura" <br/><br/>
Conversations with marketing masters 

 - 0 
 - Chichester  John Wiley  c2007 
 - 236p. : ill. ;23.5cm. 
<br/><br/> includes index 
<br/><br/> Contents: Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary 
<br/><br/><label>ISBN: </label>8126512083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing --Management<br/>Marketing personnel --Interviews