TY  - BOOK
AU  - "Mazur, Laura"
AU  - "Miles, Louella"
TI  - Conversations with marketing masters
SN  - 8126512083
CY  - Chichester
KW  - Marketing
KW  - Marketing --Management
KW  - Marketing personnel --Interviews
N1  - includes index
N2  - Contents: Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary
ER  -