"Rapp, Stan" <br/><br/>
Maximarketing:  new direction in promotion advertising & marketing strategy 

 - 1 
 - New York  Mcgraw Hill  1987 
 - "x,278" 
 - Mcgraw Hill Marketing Series .
<br/><br/> includes notes and index 
<br/><br/><label>ISBN: </label>0071002790 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing<br/>Sales promotion