"Rossiter, John R" <br/><br/>
Advertising and promotion management 

 - 1 
 - New York  Mcgraw Hill  c1987 
 - "xix,649p. : ill. ;21.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0071002782 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing management