"Datta, Debraj" <br/><br/>
Advertising and sales promotion 

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 - Delhi  Vrinda Publications  2008 
 - "xix,694p. : ill. ;24cm." 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788182811171 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion