"Gronroos, Christian" <br/><br/>
Service management and marketing  customer management in service competition 

 - 3 
 - Delhi  Wiley India  c2007 
 - "x,483p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8126512873 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Service industries--Management