TY  - BOOK
AU  - "Keller, Kevin Lane"
TI  - Best practice cases in branding
SN  - 9788131721155
CY  - Delhi
KW  - Brand management--Case studies
N2  - Intel--General Electric--Red Bull--MTV--Nike--iPod--DuPont--Dockers--Nivea--Yahoo--American Express--Starbucks--Snapple--Accenture
ER  -