"McDonald, Malcolm" <br/><br/>
Key account management  the definitive guide 

 - 2 
 - New Delhi  Elsevier  2007 
 - "xxi,389p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>075063278X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Key account management (KAM)<br/>Marketing --Key accounts<br/>Selling --Key accounts