"Cheverton, Peter" <br/><br/>
Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status 

 - 3 
 - New Delhi  Kogan Page  c2004 
 - "xii,356p. : ill. ;24cm+1CD-ROM" 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0749443146 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer service<br/>Key account management (KAM)<br/>Marketing --Key accounts<br/>Selling --Key accounts