"Shimp, Terence A" <br/><br/>
Advertising and promotion  an IMC approach 

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 - New Delhi  Cengage Learning  c2007 
 - 650p. : ill. ;24cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9788131503881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Direct marketing<br/>Sales promotion