"Batra, Satish K" <br/><br/>
Consumer behaviour  text and cases 

 - 2 
 - New Delhi  Excel Books  c2008 
 - "xiii,546p. : ill. ;24cm." 
<br/><br/> includes bibliography and index 
<br/><br/><label>ISBN: </label>9788174466440 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer behavior--Case studies