"Brafman, Ori" <br/><br/>
Sway : the irresistible pull of irrational behavior 

 - 0 
 - New York  Doubleday  c2008 
 - "xiii,206p. : ill. ;21.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780385524384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Conduct of life<br/>Errors<br/>Irrationalism (Psychology)<br/>Rationalism--Psycholofical aspects<br/>Stupidity<br/>Success