TY  - BOOK
AU  - "Brafman, Ori"
AU  - "Brafman, Rom"
TI  - Sway : the irresistible pull of irrational behavior
SN  - 9780385524384
CY  - New York
KW  - Conduct of life
KW  - Errors
KW  - Irrationalism (Psychology)
KW  - Rationalism--Psycholofical aspects
KW  - Stupidity
KW  - Success
N1  - includes index
ER  -