"Dholakia, Nikhilesh" <br/><br/>
Marketing management  cases and concepts 

 - 4 
 - Madras  Macmillan  1993 
 - "ix,643p. ;21.5cm." 
<br/><br/><label>ISBN: </label>0333902750 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management