"Belch, George E" <br/><br/>
Advertising and promotion  an integrated marketing communications perspective 

 - 7 
 - New Delhi  Tata Mcgraw Hill  2010 
 - "xxxiii,1075p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780070144965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Direct marketing<br/>Sales promotion