"Velayudhan, Sanal Kumar" <br/><br/>
Rural marketing  targeting the non-urban consumer 

 - 2 
 - New Delhi  Response Books  2007 
 - 249p. : ill. ;21.5cm. 
<br/><br/> includes bibliography 
<br/><br/><label>ISBN: </label>9788178297491 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--India<br/>India--Rural conditions<br/>Marketing--India