"Best, Roger J" <br/><br/>
Market - based management  strategies for growing customer value and profitability 

 - 5 
 - New Delhi  PHI Learning  c2009 
 - "xxvii,515p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9788120338968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing