"Baron, Steve" <br/><br/>
Services marketing  text and cases 

 - 3 
 - New York  Palgrave Macmillan  2009 
 - "xvii,358p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780230327849 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Service industries--Marketing--Case studies