"Steel, Jon" <br/><br/>
Truth lies and advertising  the art of account planning 

 - 0 
 - New York  John Wiley  c1998 
 - "xix,298p. : ill. ;23cm." 
 - Times business series .
<br/><br/> includes bibliography and index 
<br/><br/><label>ISBN: </label>9788126520947 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising --United States<br/>Advertising agencies --Customer services --United States<br/>Advertising campaigns --United States --Planning