TY  - BOOK
AU  - "Steel, Jon"
TI  - Truth lies and advertising
T2  - Times business series
SN  - 9788126520947
CY  - New York
KW  - Advertising --United States
KW  - Advertising agencies --Customer services --United States
KW  - Advertising campaigns --United States --Planning
N1  - includes bibliography and index
ER  -