"Ryans, Adrian" <br/><br/>
Beating low cost competition  how premium brands can respond to cut-price rivals 

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 - Chichester  John Wiley  c2008 
 - "xvi,256p. : ill. ;23cm." 
 - Times business series .
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788126525041 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice<br/>Brand name products<br/>Marketing<br/>Price cutting<br/>Product management