TY  - BOOK
AU  - "Ryans, Adrian"
TI  - Beating low cost competition
T2  - Times business series
SN  - 9788126525041
CY  - Chichester
KW  - Brand choice
KW  - Brand name products
KW  - Marketing
KW  - Price cutting
KW  - Product management
N1  - includes bibliographical references and index
ER  -