TY  - BOOK
AU  - "Hooley, Graham"
AU  - "Nicoulaud, Brigitte"
AU  - "Piercy, Nigel F"
TI  - Marketing strategy and competitive positioning
SN  - 9788131727997
PB  - Dorling Kindersley
KW  - Marketing --Management
KW  - Target marketing
N1  - includes bibliographical references and index
ER  -