"Anderson, James C" <br/><br/>
Business market management  understanding creating and delivering value 

 - 2 
 -  Dorling Kindersley  c2004 
 - 480p. : ill. ;24cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9788131708064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management