"Keller, Kevin Lane" <br/><br/>
Strategic brand management  building measuring and managing brand equity 

 - 3 
 -  Dorling Kindersley  c2008 
 - "xxi,692p. : ill. ;25.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9788131719770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management