"Bouchikhi, Hamid" <br/><br/>
Soul of the corporation  how to manage the identity of your company 

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 -  Dorling Kindersley  c2008 
 - "xxxviii,208p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8131717224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products --Management<br/>Business names --Management<br/>Corporate culture<br/>Corporate image