TY  - BOOK
AU  - "Bouchikhi, Hamid"
AU  - "Kimberly, John R"
TI  - Soul of the corporation
SN  - 8131717224
PB  - Dorling Kindersley
KW  - Brand name products --Management
KW  - Business names --Management
KW  - Corporate culture
KW  - Corporate image
N1  - includes index
ER  -