"Lovelock, Christopher" <br/><br/>
Services marketing  people technology strategy 

 - 6 
 -  Dorling Kindersley  c2010 
 - "xx,637p. : ill. ;27.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9788131725979 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services industries--Marketing