"Soman, Dilip" <br/><br/>
Managing customer value  one stage at a time 

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 - New Delhi  Cambridge Uni Press India Pvt Ltd  c2010 
 - "xii,401p. : ill. ;23cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9788175967977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty<br/>Customer relations --Management<br/>Marketing --Management