TY  - BOOK
AU  - "Greising, David"
TI  - I'd like the world to buy a coke
SN  - 9780471345947
CY  - New York
KW  - "Goizueta, Roberto, 1931-1997"
KW  - Chief executive officers --United States --Biography
KW  - Coca-Cola Company
KW  - Soft drink industry --United States
N1  - includes index
ER  -