"Jeffery, Mark" <br/><br/>
Data driven marketing  the 15 metrics everyone in marketing should know 

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 - New Jersey  John Wiley  c2010 
 - "xxi,298p. : ill. ;23.5cm." 
 - Times business series .
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9788126527717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Case studies<br/>Marketing --Mathematical models<br/>Marketing research