Kapferer J N <br/><br/>
Luxury strategy : break the rules of marketing to build luxury brands 

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 - New Delhi  Kogan Page  2009 
 - "x,323p. : ill. ;24cm." 
<br/><br/> includes bibliography and index 
<br/><br/><label>ISBN: </label>9780749456993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Luxuries -- Marketing<br/>Luxury goods industiry<br/>Product management