TY  - BOOK
AU  - Kapferer J N
AU  - Bastien V
TI  - Luxury strategy : break the rules of marketing to build luxury brands
SN  - 9780749456993
CY  - New Delhi
KW  - Luxuries -- Marketing
KW  - Luxury goods industiry
KW  - Product management
N1  - includes bibliography and index
ER  -