Giovanni Vecchiato <br/><br/>
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing 

 - 2013 
 -  Springer  2013 
 - Biosystems & Biorobotics .
<br/><br/><label>ISBN: </label>9783642380648 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Biomedical Engineering and Bioengineering<br/>Engineering