TY - DATA AU - Giovanni Vecchiato AU - Volker Gollnick TI - Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing T2 - Biosystems & Biorobotics SN - 9783642380648 PB - Springer KW - Biomedical Engineering and Bioengineering KW - Engineering UR - https://link.springer.com/openurl?genre=book&isbn=978-3-642-38064-8 ER -