"Stahlberg, Markus (ed)" <br/><br/>
Shopper marketing  how to increase purchase decisions at the point of sale 

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 - New Delhi  Kogan Page  2010 
 - "xi,244p. : ill. ;22.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780749460938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Advertising, Point-of-sale"<br/>Consumers -- Decision making<br/>Marketing<br/>Shipping -- Decision making